Using alt text is a simple way to increase your SEO ranking. Images do not get ranked, text does. Incorporate short, descriptive language and keywords into your alt text. If you are selling hand-woven baskets, then you should add this tag to your images. This will not only help your site ranking, but will also help when people are searching for images, as the alt text is what is picked up in searches, not the actual image itself.
When you engage with Beanstalk Internet Marketing, our experts will help insure that every dollar you spend will realize it’s highest potential. From helping you rank organically with our SEO services to improving your social visibility to increasing the ROI you realize though your paid search campaign, we’re here to help you make the most of your online presence.

You’ve likely noticed when you search for a business on Google, you’re often presented with a well-structured listing that includes hours, contact information, and Google Maps directions. If your business isn’t yet listed, or you simply want to edit the information that is already out there, Google My Business will guide you through the process. You can also use this service to update your hours if you plan to close for a particular holiday or you move to a new location.
Branding definitely should be the first and foremost priority in any businesses there maybe. As a web designer, it is disappointing sometimes that some small businesses don't really have a clue or any inspiration on how to brand their business. Others are also keen to go for keywords as their name which sometimes does not really sound nice. Nevertheless, we are doing our very best to advice them on the best possible options. Hopefully more and more starting businesses realize the importance of branding as this is a step that's hard to undo.
As more and more advertising has shifted online, marketing departments have evolved their curriculum to reflect all the newest trends. A focus on digital and new media marketing will be standard as part of any marketing program. Students will learn both the fundamentals of advertising and their application for new forms of marketing. This kind of balanced marketer is exactly what today's companies are looking for. A marketing degree will give students the foundation and the vision that they need to make a real impression online.
Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a "process" involving manipulation of keywords and not a "marketing service."
Income potential is strong. PayScale reports the median income for an Internet marketing specialist is $46,638. Typical Internet marketing specialists may charge anywhere from $20 to $100 per hour or more, depending on the type of services provided and your skill level. Further, some earn commissions or bonuses, particularly if marketing strategies have good results.
DigitalCoast Marketing specializes in web design, online marketing and digital advertising. We help businesses in Charleston and elsewhere in South Carolina take in more customers and more revenue through Search Engine Optimization (SEO), Local SEO, Pay Per Click (PPC) Campaigns, Social Media Marketing (SMM), and more. Contact us today for a free consultation.
Search engines use complex mathematical algorithms to interpret which websites a user seeks. In this diagram, if each bubble represents a website, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links "carry through", such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: Percentages are rounded.

Once you have content to share, decide which social platforms best fit your company's mission. For example, LinkedIn and Twitter are usually better for B2B while Facebook is better for B2C. Just like you don't have to chase every marketing strategy, you don't have to have a social campaign for every platform. Concentrate on the one or two that will best reach your audience. Make sure the content you're sharing will do well on that platform. For Facebook and Pinterest, you'll need image based content while Twitter and LinkedIn will be best for article-based content or quick updates.
Today, people spend time on that, more than any other website in the network, except, perhaps, Google. If you want to sell your business on facebook.com, it would be advisable to establish a separate account for your business, but your personal account. If you want to increase your brand image and visibility, you could create a fan page, where you can share your business opportunities. Fan pages rank very well with search engines so if your fan page is quite popular there is a possibility that it could appear on the first page of search results Google.

These are all excellent online marketing tips but take the stress out of figuring out where your Facebook pixel should go on your site and let the experts at our digital marketing company help you grow your business. Schedule a time to speak with one of our specialists to see which one of our services best meets the online marketing tips you are trying to accomplish. 
Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.
Blind Five Year Old is an SEO a blog which offers a wide range of information and news on search engine optimization. On average the blog is updated once a month and is particularly valuable for a newbie since it provides timely insights into what's currently going on in the field spiced up with personal experiences and is a must read if you want to know what the SEO industry is like on the inside and how its changes affect you.
Video marketing takes content marketing to a whole new level. Over the past few years, most businesses using online marketing have been using content marketing to promote their brands and services. We’ve noticed how millions of content marketing posts are being published by our competitors every day. We found ourselves hiring freelance writers to create…
Simple navigation reigns and quality content is king – A user-friendly website, with interesting and easy-to-find information is what will boost your traffic. Each page needs to be built around keyword themes, with unique content, so search engines can easily index yours and rank you higher. Positive behaviors from site visitors is your best bet for a better ranking, so keep the content natural and focused; avoid jargon and keyword stuffing to keep users from leaving the site unhappy and hurting its ranking.

In order to meet the requirements, website visitors must be made aware of data processing activities in your website. A cookie is data processing. HubSpot uses cookies to track visitors as they click through your site. That's how we gain insights into visitor behaviour, as well as lead intelligence around such activities as form fills, pages viewed, time on page and the like.

It would be an understatement to say that the number of mobile users who access the internet through their smartphones is going to increase by leaps and bounds. Smartphones have revolutionized our world. It has become a sort of companion that is always by your side. And today, it is impossible to imagine a person with a smartphone sans internet data pack. Web access through mobiles has surpassed desktop by a huge margin and it has given rise to mobile marketing, an emerging online marketing trend.
Internet marketing services are in high demand. Businesses with a website need to know how to reach and attract their marketing online. Many of these businesses would rather pay someone to do their online marketing as opposed to learning and doing it themselves. That's where an Internet marketing specialist comes in. An internet marketing specialist helps business build an online marketing plan, and in some cases, implement and mange the plan. 
Great article and I don’t think there’s too much that you have covered in this informative article about optimizing your site with proper SEO and numerous other ways to popularize your site and increase long term traffic. I myself have used many of the ways including PPC and Blogs but wasn’t really aware of how much I haven’t done to increase my web traffic. One thing I would add is that if you don’t have the knowledge to SEO properly, it is well worth the investment to pay someone who does. Again, great article and helpful advice.

A pop-up on your website allows you to collect information such as email addresses, from people who visit your site. You can also use a popup to offer a coupon code or discount to first time customers to further entice them to continue to your site or buy your product or service. Combine them for the ultimate popup: A coupon in exchange for an email address. Popups are so helpful because once you create them, they do all the work for you.
Increased trust via testimonial and reviews - because Google Places allows previous customers to review you, using an unbiased rating and review system, testimonial placed here is often seen as trustworthy. After all, it’s in Googles best interests to weed out unscrupulous business owners who like to spend an afternoon creating fake accounts for fake reviews.

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Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences.[22] Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. This was noted in a study on Instagram, where researchers observed that adolescent Instagram users' posted images of food-related experiences within their social networks, providing free advertising for the products.[26]
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Razor Social is one of the best resources for free information on social media. Being updated several times a week, the blog's content provides valuable insights into social media technology and will surely aid you in picking the right instruments to enhance your presence on the web. Since the blog has a very strong focus on both independent and comparative analysis of SM tools it is arguably the best resource for internet marketing newbies to follow for picking the tools they'll need in no time.
Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website.
Consider the example of Zoka coffee, a small, Pacific Northwest chain. They had a Facebook profile but very few followers. In order to increase the impact of their social media efforts, they created a new eye-catching profile picture and page design. Zoka coffee then identified trend setters in the world of coffee, and started targeting them with Twitter and Facebook posts to spread the word about their brand. The company also used online contests and promotions to create incentives for followers, eventually leading to an 800% increase in traffic. (See also Facebook Marketing)
Keywords - the search terms you expect visitors to find you with. As with traditional on-page SEO, you need to include these within your listing. Don’t go all spammy on me; you only need to mention this a handful of times within the description of your business. Keep your English flowing and readable; the keywords need to sit as a natural part of the text. Write for humans, not search engines.

The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online. Online shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.[23]
With DigiFLO®, you no longer have to worry about the execution of collateral orders from representatives within your organization. Your business rules can integrate with the platform to automate your workflow and keep the field informed. New collateral launches are made effortless. Ever-changing documents can be updated in real time. The result – your entire company is always on the same page with your brand message and identity.
Discover is a customized feed of news, information, articles, evergreen content, video, and more. It was previously called “the Google Feed” and you can find your Discover feed in the Google app and on the homepage of Google.com on your mobile device (when you are logged in). Google announced that 800M people now use Discover (as of September of 2018). 

Retargeting is another way that we can close the conversion loop and capitalize on the traffic gained from the overall marketing campaign. Retargeting is a very powerful display advertising tool to keep your brand top of mind and keep them coming back. We track every single touch point up to the ultimate conversions and use that data to make actionable recommendations for further campaign optimization.
About Blog The Wax Marketing blog provides tips, techniques and commentary on the evolving landscape of integrated marketing communications for small to medium-size businesses, plus overall advice for the new entrepreneur as well. The blog is entering its 10th year and is the work of integrated marketing communications expert Bonnie Harris, whose mission is to demystify marketing for the growing business.
When running PPC ads, it's important that you keep careful track of the specific ads and keywords that you're targeting. You can do this by using the Google Analytics UTM builder to create campaign URLs that you can use to track the campaign source, the medium and any keywords or terms that you might be targeting. This way, you can determine the effectiveness of any campaign that you run and figure out the precise conversion rate.
Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website.
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