I’ve yet to meet a business that didn’t have some kind of questionnaire or cheat sheet or assessment they made new customers fill out to help them get started. Usually, it’s a one-off sheet printed or emailed to the customer. Why not turn that thing into an online tool that people can fill out before they ever contact you? Make it helpful — have it spit out a nifty personalized report after they answer the questions. Be sure to get their contact information in the process — like any good marketer should do.
Are you frustrated with the lack of responses and results from your marketing efforts? Unless your marketing campaign results have hockey-sticked  over the past 12 months, then chances are that you’re missing a very important step – persona building. In this article you will find a complete and detailed persona building guide to help yield better,…

Preroll ads are a form of paid content on YouTube wherein you pay YouTube to roll 15- to 20-second ads ahead of videos that have the same audience as the advertiser. While some companies try to squeeze as much messaging as they can into that short slot, Geico has taken the opportunity to make fun of itself for taking up your time in the first place. In this way, its YouTube preroll commercials are actually entertaining. Check out one of them below.
However, with all of these so-called modern conveniences to life, where technology's ever-pervading presence has improved even the most basic tasks for us such as hailing a ride or ordering food or conducting any sort of commerce instantly and efficiently, many are left in the dark. While all of us have become self-professed experts at consuming content and utilizing a variety of tools freely available to search and seek out information, we're effectively drowning in a sea of digital overload.
Instead, you'll need to take stances on issues or solve your clients' unique problems, giving them a reason to keep coming back to your site. If you can do this, great, but don't just write content for the sake of it. If you're a small ice cream shop for example, it's going to be difficult to write content that's on-brand and relevant to your audience. In this case, focus on other marketing strategies.
From a tracking perspective, it would be optimal to know that your articles are ranking in “interesting finds” for a number of reasons. For example, since Google thinks enough of the content to surface it in the “interesting finds” module for a specific topic, it would be great to analyze that content to help refine your content strategy (and to possibly gain more “interesting finds”).
Make sure your website has a newsletter subscription pop-up when visitors arrive so they can find a way to connect with your brand outside of the website. Newsletters and direct marketing are a great way to talk directly to your audience as it primarily engages those who have a deeper interest in your brand. By getting visitors to sign up, you’re able to use your newsletter as an extension of your website, advertising promotions and updates as they arise.

Search Engine Journal is a community-based blog that had its ups and downs over the years. Even now the resource is flooded with a mixture of articles that are pure gold and the ones that can be misleading. Yet, Search Engine Journal is one of the few sources where a newbie can get to know the latest SEO trends firsthand. The video interviews published here are a great and burdenless way to learn about the most recent developments from the industry's leaders and see what they're up to professionally.
We’re in the business of delivering results, which we’ve been doing since 2006. By partnering with us, you gain a trusted digital advisor with certified expertise. We take pride in the level of service we provide, and our clients agree. There’s a good reason why 85% of our clients stick with us long-term even though they never have to make a long-term commitment. With month-to-month agreements, you can cancel future work at any time for any reason. We have to continually prove ourselves to you. Read on to learn how we can help your business grow confidently online.
The web also presents exciting new opportunities for companies to profile their customers. The interactive space of the Internet simplifies a company's ability to track, store, and analyze data about a customer's demographics, personal preferences, and online behavior. This data allows the advertiser to provide a more personalized and relevant ad experience for the customer. (See also Behavioral Marketing)
If you want people to find your business when they search online, you need to make sure your website shows up on search engines. SEO is the process of making your website more “friendly” for search engines like Google, Bing or Yahoo, which helps them categorize your site and display it in relevant search results. Optimizing your site can improve its organic search result ranking, making your business easier to find when potential customers search for products and services related to your business. For more information, see What is search engine optimization and why should I care?
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[38] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.

Below, I have provided a list of seven examples of untrackable clicks from Google (from the SERPs and from Google’s ecosystem of Chrome and Feeds). Note, I can’t cover every possible form of untrackable click in this post. The list will always be expanding based on innovations from Google… That said, I have provided seven of the top examples below.


Social Media Examiner is probably the world's largest online magazine that covers a huge variety of topics on social media. The resource is updated daily with latest industry research, consistent 'how-to' content and news that you need to know to improve your social media marketing. Social Media Examiner is especially great at delivering tips and practical advice that will allow you to enhance your marketing efforts and become a pro in social media.
You raise a great point here! As long as there is a brand in place, some companies can definitely build up a social campaign before a website. For example, an ice cream shop might not even need a website, and at the very least, a good social presence would definitely be enough to get them started. This won't necessarily work for every type of company though. For example, a tech consulting firm needs to build up their brand authority and content first so that people trust them as a resource, both of which are much easier with a website. It definitely depends on the brand strategy, your target audience, and what kind of content you're trying to share. 
If you're serious about finding your voice and discovering the secrets to success in business, one of the best people to follow is Gary Vanyerchuck, CEO of Vayner Media, and early-stage invest in Twitter, Uber and Facebook, has arbitraged his way into the most popular social media platforms and built up massive followings and often spills out the secrets to success in a highly motivating and inspiring way.
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Social can be a really effective way of engaging consumers and building brand loyalty, but I normally only suggest starting a social strategy once a company has built out their brand and website. You're going to need unique content, images, or deals in order to have a social marketing strategy. It's often easier to start in other areas and build a catalog of resources before you launch into social.
You don’t need to be an expert to get started using Search Engine Optimization's SEO services. If you can point, click and type, you can get great results in a snap. In fact, even search engine gurus appreciate the easy-to-use interface that generates personalized keywords for all business types. Use Search Engine Optimization today to make sure your website has its SEO basics covered.
Links to your site are extremely valuable – When another website links to yours, search engines consider that an indicator that your site contains valuable content. Not so long ago, getting dozens of links from low-quality sites was all it took to boost your ranking. Today, the value of a link to your site depends on the quality of the site that linked to you. Just a few links to your business from high-traffic sites will do wonders for your ranking!
By using the Facebook tracking pixel or the Adwords pixel, you can help to define your audience and work to entice them to come back to your site. Let's say the didn't finish their purchase or they simply showed up and left after adding something to their shopping cart, or they filled out a lead form and disappeared, you can re-target those individuals.
You want people to go to your website and stay there long enough to see what you do and offer. The average person spends only 15 seconds on a web page and less than one minute on a site before moving on. With quality content, you can engage your users and ultimately convert them from a customer into a client. Think about it like a retail store. Customers walk in and out all day long, but clients are those who purchase things and come back repeatedly.
In recent surveys, 64% of respondents felt that having a data driven marketing strategy was the key to online business success. Everyday technology improves and new services are available. Knowing what is out there and how it could benefit you can be critical to your online business. If you are not changing with technology, you will find yourself with less internet customers and a weak bottom line. Stay on top of how Google ranks sites and use their Analytics tools. This will guide you to a more successful website.
Competition is good for business. It forces you to be on your game and be more creative. But you don‘t have to do it blindly. Knowing what keywords are used to drive traffic to your competitors site can be invaluable marketing information for your business. Websites such as www.seositetools.com can be a great tool to use in your data-driven marketing strategy.
It would be great to know how much traffic is coming from this feature and possibly the theme or topic that yielded a “More like this” ranking. And again, it would be great to know when articles dropped out of this feature for various topics, so site owners can be informed about a drop in traffic possibly originating from the “More like this” or “Related Pages” feature in Chrome.  
But this is just the first layer, of many, to creating a consistent revenue stream. Implementing a data-driven marketing plan, to create repeat business, is necessary for growth and longevity. Once complete, you must re-evaluate your data and re-engineer your plan, to attract new customers and retain your existing business. With time, you can create a recycling funnel system that will continually produce revenues. This is known as data-driven marketing.
We have the capability to work with our clients’ internal content, creative, and email marketing teams or handle the whole campaign for them. We incorporate our proven strategic consulting services as part of our Email Marketing offerings in order to help our partner clients develop effective strategies for building their email lists. These consulting services include assistance with event planning, creative design, website and landing page email capture, and much more. We help our clients not only with engagement but new email acquisition, list segmentation and list cleansing.
Internet Marketing helps your business keep up with the updates in technology. Only 20 or 30 years ago people were using thick books such as the Yellow Pages to find a product or a service. With the internet providing a much simpler, and more structured solution it is very easy to understand why the majority of the population now use the internet to find what they are looking for. With the current economy, many small businesses have found that a move to the internet is exactly what they need to take their business to the next level. The move to the internet means having a proficient internet marketing strategy that can help you handle the huge expansion of conducting business over the internet.
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You’ve likely noticed when you search for a business on Google, you’re often presented with a well-structured listing that includes hours, contact information, and Google Maps directions. If your business isn’t yet listed, or you simply want to edit the information that is already out there, Google My Business will guide you through the process. You can also use this service to update your hours if you plan to close for a particular holiday or you move to a new location.
SEOBook - Aaron Wall charges a minimum of $20k/month for his search engine optimization consulting services. A lot different than HubSpot's $3,000/year fee. I don't know... maybe he knows a little more than we teach our clients. He did "write the book" on SEO. But, I can't imagine paying that much to anyone just for access to their brain. Especially, when his blog is free. You should read it. If you extrapolated the hours he puts into it, you're probably getting $100k worth of free advice every month.
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