I definitely agree with Lewis' advice as well. Another tip would be to get a motivated college marketing student to intern (paid or unpaid) that will be able to pick up things quickly and help with a lot of the more tedious items. Having someone with fresh ideas come in to your marketing team can offer a new perspective on your business or current marketing efforts as well.
Oftentimes, we get so wrapped up in our industry that we forget that others, especially customers, don't necessarily use the same terms as us. By using terms that are different from those of your target audience, your organic traffic will suffer and your website won't be nearly as effective. When you talk to your customers during the branding exercise, see what terms they use. Use keyword research to validate your findings and use this language on the website.
Our Charleston web design team plans, designs, and develops responsive websites that will increase conversion rates and overall traffic. Our responsive website design makes sure that your is website is stunning across all devices. We also make sure that your site is SEO-friendly and that it meets industry standards and guidelines to enhance the ability of search engines to identify your site.
Backlinks can make a huge difference for your website’s SEO. A backlink is when another website links to a page on your site. When you get a backlink from a site that has a higher domain authority than you do, it sends a signal to Google that your site is credible which can improve your rankings. Think of it like one of your superiors at a previous job writing a recommendation letter for you. That’s how the search engines see it. The more recommendations or backlinks you have, the more likely you are to move up in search rankings!
Top 40 internet marketing blogs you should start reading in 2018. When you’re starting out in the internet marketing realm, there is A LOT to learn and marketing courses can take weeks, months or even YEARS to complete and can get to be upwards of $1,000. But now, in the age of all things internet, you can save all that time and money, by simply reading a blog on the subject you’re interested in.