About - Smart Insights are a publisher and learning platform that helps our members plan, manage and optimize their marketing using our downloadable planning templates, guides and interactive learning tools. Our daily advice and updates on digital marketing covers the most important developments that are important to business marketers and business owners.
We understand that digital marketing has never been more competitive, which is why we stick to what we have always focused on: driving ROI. How do we do this? We help you connect with the right customers through a wide range of digital channels. Whether through social media or search engine optimization, we work to increase your brand’s online presence in a meaningful way.

BRANDING is the cutting edge solution for business growth, much recommended. IMO, people never rely on a business that they had never listen about in past. Feedback, positive/negative reviews, Online reputation, presentation are some of the factors people look upon before buying anything. Branding is a must thing which should be taken care of; A couple of good points over there, so yes it's a win-win situation.

An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products.[24]
With DigiFLO®, you no longer have to worry about the execution of collateral orders from representatives within your organization. Your business rules can integrate with the platform to automate your workflow and keep the field informed. New collateral launches are made effortless. Ever-changing documents can be updated in real time. The result – your entire company is always on the same page with your brand message and identity.
Affiliate marketing is the art of marketing products, services or information for others. It doesn't require that you ever house or warehouse a single thing. But it does require that you have an audience to market those things to online. Without that audience, whether it's through search engines like Google or social media channels like Facebook, you'll find a difficult time with affiliate marketing.
To build your digital marketing strategy, you need to decide what content is going to help you reach your goals. If your goal is to generate 50% more leads via the website than you did last year, it's unlikely that your 'About Us' page is going to be included in your strategy -- unless that page has somehow been a lead generation machine in the past.
Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. "Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand." Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.[33]
Our digital agency offers both traditional targeted online display advertising as well as behavioral retargeting. Through an intense discovery process, our team will determine the most optimal marketing mix for your online media plan. We will leverage ad network partnerships for planning the ideal media buys and negotiating the best possible pricing.
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
We’ve found the perfect services to offer our clients and the perfect size of our team to offer those services. For the past five years, I’ve capped the size of IMN at around 48-50 employees. With our size being capped, I’ve also capped the work each department can perform to ensure our quality. Because of services being capped, sometimes, you may find that we have a waiting list for some services. If you have to wait, know that it’s worth the wait, knowing that you will get our best work.

Writing great content is only the first step of a successful web marketing strategy. You also need to analyze how your content is performing and keep adjusting it over time to get the results you want. Freshmarketer is an all-in-one conversion optimization tool that provides A/B testing, form optimization, heat maps, and session replays so you can see how viewers interact with your website. Best of all, it’s free for up to 10,000 monthly visitors (approx. 70,000 page views). Click here to try Freshmarketer.


Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[58][59] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[60]
Understanding your audience is key to your brand’s success in social media. The B2B buying journey, from discovery to conversion, may extend over weeks or months of information gathering, consumption and for the good stuff, sharing. Put our pioneering combination of traditional marketing, search marketing and social media to work for your brand, to improve direct website traffic, brand buzz and search engine rankings.

About Blog Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. It is an authoritative guide to search engine marketing (SEM), search engine optimization (SEO), paid search advertising (PPC) and social media marketing.


I can’t recommend guest posts enough as a solid marketing strategy. Guest posts, first and foremost, help establish you and your company as thought leaders. When customers Google your company or your CEO, seeing an insightful, detailed guest post shows them that you know what you’re talking about. It also shows how you can help them. Lastly, guest posts help with SEO — they enable you to include links to pages on your website using specific anchor text.

The position of your ad is determined by several factors that give your ad a score based on the quality of your ads and how much you are willing to pay per click. Even if other brands are competing for the same keyword as you are, it is possible to rank above them and pay less per click, but Google must see your ads as highly relevant in order for this to happen.
Our SEO professionals are all well-respected thought leaders in the space and have decades of combined experience and include the following credentials: Search Engine Workshop Certification, Google Analytics and Yahoo Certifications, PMP Certification, UNIX Certification, Computer Engineering degrees and MBA’s. Our SEO team members are acclaimed SEO speakers and bloggers. IMI’s SEO team members have been keynote presenters at Pubcon, SMX, SEMCon, Etail, and many more influential conferences.
Page and Brin founded Google in 1998.[22] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[23] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[24]
Game advertising - In-Game advertising is defined as "inclusion of products or brands within a digital game."[50] The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn't very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm"[50] is an important as it results in a more clarity about the brand/product and creates a larger overall effect.

The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company.[68] The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.[69]
Let’s face it, today’s online market place is more competitive than ever. You need a digital marketing partner that not only understands the B2B customer journey but how to develop an online marketing strategy that helps your brand become known as “the best answer” wherever prospects and customers may be looking, from the SERPs to their own social media feeds, and everywhere in between.
Companies invest a significant percentage of their marketing budgets trying to improve their ranking in search results. In some cases, they will pay to improve their ranking. In other cases, they will rework the content on their site to get a better ranking. The chart below, based on data from a MarketingSherpa survey, shows how important it is for a company’s website to receive a high ranking. As much as 60% of web traffic goes to the first three sites listed on the results page. Contrast this with the less than 2% of users who click on sponsored ads and the need for a positive ranking becomes clear.
4. Not devoting enough budget to the campaign. I've often seen business owners get lured in by low-priced SEO service providers promising them the world and delivering useless service. One time, for instance, after reviewing the previous work of a low-budget SEO firm, I discovered it had populated the client's site with various posts that were written in broken English, keyword-stuffed and delivered no real value or service. They were all about 250 words in length, which is generally not enough to be considered thorough. My first thought was, "No one would want these posted on their website."

You want people to go to your website and stay there long enough to see what you do and offer. The average person spends only 15 seconds on a web page and less than one minute on a site before moving on. With quality content, you can engage your users and ultimately convert them from a customer into a client. Think about it like a retail store. Customers walk in and out all day long, but clients are those who purchase things and come back repeatedly.


To support solid and effective SEO campaign strategies, Pay-Per-Click has emerged as a fundamental Internet Marketing channel utilized by every business from sole proprietorship’s to immense corporations in order to drive immediate results. Consult us to determine how a selective and closely monitored PPC campaign can jump start the results your online business requires.
What’s the point of even having a website if it doesn’t look nice on every device? 61% of users are unlikely to return to a mobile site they had trouble accessing. If your site is not responsive, those potential customers will find another business. More and more people are making purchases through mobile devices so make sure that your website is mobile friendly.
What you need to know (bring clarity to reality).  E-commerce have an advantage over others because they have so much keyword targeting opportunity.  Every product could potentially have two or three keyword phrases associated with it. If you have 2000 products, that’s 4000 to 6000 potential keyword phrases, not to mention longtail.  We can have more impact on Ecommerce web sites than any other.
Companies often use email marketing to re-engage past customers, but a “Where’d You Go? Want To Buy This?” message can come across as aggressive, and you want to be careful with your wording to cultivate a long-term email subscriber. This is why JetBlue’s one year re-engagement email works so well -- it uses humor to convey a sense of friendliness and fun, while simultaneously reminding an old email subscriber they might want to check out some of JetBlue’s new flight deals.
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[15] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[16] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[17]
SEO is the most popular and fundamental web marketing strategies. It is an organic method of getting more traffic and better ranking in the search engine results page (SERPs). SEO is done to make sure that your site is accessible to search engines and they find the web pages relevant. It relies on keywords rich content, link building, online press releases, HTML coding, etc. to attract the attention of search engines. It is very effective as a long-term strategy and should be pursued consistently.

Internet Marketing has a lot of Advantages. Since the World Wide Web is so widely available, businesses can gain access to millions of potential customers with a few mouse clicks them. Nevertheless, like any kind of advertising, there are some disadvantages of Internet marketing as well. Every business owner and the seller will need to consider how to decide if the online promotion is right for them. By weighing their options and determine the type of consumers they need to achieve, they can see more advantages than disadvantages.


Remember that your brand position is at the heart of this language and content. You want to talk about your core competencies in a language that's accessible, but through the lens of what makes you different. The tech consulting firm I worked with, for example, rewrote their text so that there were pages dedicated to both their recruiting and consulting services. Both of those pages used the terms that those specific audiences would use, spoke in depth as to what these services were, and did so by concentrating on the 'elite' factor in a way that appealed to both sides. The content and language need to be there for your audience, but use the defining aspects of your brand to spice it up.
Search Engine Journal is a community-based blog that had its ups and downs over the years. Even now the resource is flooded with a mixture of articles that are pure gold and the ones that can be misleading. Yet, Search Engine Journal is one of the few sources where a newbie can get to know the latest SEO trends firsthand. The video interviews published here are a great and burdenless way to learn about the most recent developments from the industry's leaders and see what they're up to professionally.

Disney initially stated they wouldn’t exceed one million in donations, but ended up donating two million after the campaign blew up. #ShareYourEars campaign garnered 420 million social media impressions, and increased Make-A-Wish’s social media reach by 330%. The campaign is a powerful example of using an internet marketing strategy for a good cause. #ShareYourEars raised brand awareness, cultivated a connected online community, and positively affected Disney’s brand image.


As our CEO, Lee Odden, often says, “everyone is influential about something.” B2B influencer marketing isn’t only always about pairing your brand with a celebrity spokesperson. Influencers can range from popular industry speakers and authors, to boots-on-the ground industry experts and up-and comers. Our unique approach to influencer marketing can help you reach your target audience by building relationships with influencers who already have industry authority and credibility, and match your brand’s values and those of your prospective clients.


There are numerous repositories to source affiliate products and services from. However, some of the biggest are sites like Clickbank, Commission Junction, LinkShare and JVZoo. You'll need to go through an application process, for the most part, to get approved to sell certain products, services or digital information products. Once approved, be prepared to hustle.
One thing that’s worked really well for us has been to find ways to partner with other brands on mutually beneficial content. We know that our own reach isn’t nearly as wide as when we join forces with others. An example of this is the influencer marketing stack we created in November 2017. We asked five other companies with strong, recognized content and brand names to contribute their best influencer marketing content. We then built a new section on our own site, combined all these resources into a one-click download and promoted it like crazy on Product Hunt and social media. The result was a huge spike in traffic and lots of leads.
1. Not having an onsite content strategy. Prior to Google's Panda algorithm update last year, it was common to see small, one-page microsites dominating the search engine results pages (SERPs) based on the strength of their inbound link profiles -- the links pointing to these microsites from external websites -- rather than the quality of their onsite content.
A good amount of marketing on the internet can be done for free, but sometimes it's worth spending some money on effective and professional looking options. For example, although you can get free web hosting, it's not recommended. Ideally, you should pay for web hosting to make sure that your website doesn't experience downtime, as well as a professional domain name. Fortunately, you can buy both for less than $100 a year.

About Blog ClickZ, an online publication, is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth to help digital marketing professionals stay up to date with what’s happening in the industry.
Your online content and properties are often the first impression your customers have of your brand. Creative, innovative and optimized content coupled with amplification best practices is a killer combination that helps your business easy attract, engage, and convert your target audience. Our content marketing services put your brand in front of prospects, then convinces them to take your desired action by catering to their needs and solving their pain points through highly targeted, creative, top quality digital content.
Social media marketing isn’t the get-rich-quick scheme you may have been promised, but there is significant potential in building and nurturing a social media audience. Again, content will come into play heavily here, as it will likely be the factor that attracts your audience to begin with. Here, you stand to gain greater brand visibility, a greater reputation and far more inbound traffic with your syndicated links.
Whether it’s video for software companies, 360 images on e-commerce sites or click-to-reveal infographics for consultants, interactive content is a unique (and fun) website design strategy that is guaranteed to get your prospects talking. The more people share your website, the more consumers will flock to it. From a sheer numbers perspective, this equals higher conversions and, if your website is optimized for conversions with strong calls to action and enticing gated content offers, you’ll see an incredible return — fast.
1. Not having an onsite content strategy. Prior to Google's Panda algorithm update last year, it was common to see small, one-page microsites dominating the search engine results pages (SERPs) based on the strength of their inbound link profiles -- the links pointing to these microsites from external websites -- rather than the quality of their onsite content.
SEO is the most effective and cost-efficient online marketing tool for any business. Savvy online business owners know that you cannot be in business without it.  While it is true that keyword rank is an important aspect of a solid search engine optimization campaign, what is considered more important is to provide the best user experience your site visitors can have. Active Web Group’s SEO campaign strategies prioritize deficiencies and structure marketing initiatives that are measurable objectives which are transparent and their effectiveness visible at all times.

Competition is good for business. It forces you to be on your game and be more creative. But you don‘t have to do it blindly. Knowing what keywords are used to drive traffic to your competitors site can be invaluable marketing information for your business. Websites such as www.seositetools.com can be a great tool to use in your data-driven marketing strategy.
In addition to your own website and social media sites, a listing on FourSquare can help customers find you. Simply claim your FourSquare listing, verify your identity as that business’s owner, and get started. While FourSquare may not have the largest social media user base, the information shows up in search results, which boosts your online presence.
We understand that some businesses don’t want to fork out thousands of dollars instantly to firms claiming they have everything you need. With our affordable internet marketing services you’ll get a chance to see exactly what internet marketing can do for you and your business without the expensive rates that often come with many internet marketing firms.
Paid media is a bit self-explanatory in what its name suggests -- and refers to any vehicle or channel that you spend money on to catch the attention of your buyer personas. This includes things like Google AdWords, paid social media posts, native advertising (like sponsored posts on other websites), and any other medium for which you directly pay in exchange for visibility.
Our digital agency offers both traditional targeted online display advertising as well as behavioral retargeting. Through an intense discovery process, our team will determine the most optimal marketing mix for your online media plan. We will leverage ad network partnerships for planning the ideal media buys and negotiating the best possible pricing.

Our Website Design & Development team has the skill and creativity to take your vision and translate that into an amazing interactive experience. Our designers and usability experts use best practices for combining amazing designs with an effective user experience. Our web developers and SEO developers work together to create websites that have both aesthetic appeal and SEO friendly code structure. Our proprietary methods for SEO website development will ensure that you hit the ground running upon launch!
About Blog Baytech Companies, LLC creates best-in-class website design, mobile website design solutions and digital marketing services including email, text and social channels. Listening to our customers business needs enables us to understand create you a powerful presence online, and deliver high-value business, process, and technology consulting with much more than web design expertise.
Organic SEO's flip-side offers up a paid method for marketing on search engines like Google. SEM provides an avenue for displaying ads through networks such as Google's Adwords and other paid search platforms that exist across the web throughout social media sites like Facebook, Instagram and even video sites like YouTube, which, invariably, is the world's second largest search engine.
From a tracking perspective, a video carousel filter would be very helpful. For example, in GSC’s performance reporting, you can currently filter AMP rich results and other rich results, but you can’t view video carousel data. I think based on the video carousel boom, a filter there would be extremely helpful. See a mockup below of what that could look like:

You can also diversify your web presence, creating a twitter.com account. After setting up your Twitter account, you can link both accounts so that your friends, the camera to see your tweets. Once people know you as a person, they will be more than willing to listen to your business opportunity. Keep in mind that people on the Internet is constantly flooded with opportunities for business, so it is very important that you set yourself apart from the rest.
One can gain a good deal of “word of mouth” publicity through these social media sites which are the best and most credible form of marketing. Likes, shares, testimonials, favorable posts, tweets, updates, followers, fans go a long way in establishing the identity of a brand on the web. The marketing and promotion are done mainly with the help of interesting content which can be textual, visual or both in nature. The idea is to engage the customers and target audience.
Consumers are increasingly spending more of their time on their smartphones. This is critical for businesses to take into account when formulating their website strategy, because if your website is not mobile-friendly, then it might as well not even exist. Not only is mobile-friendliness important for SEO purposes (Google heavily takes mobile-friendliness into account when ranking websites), but for a functional user experience as well. Consumers are not going to take the time to pinch and zoom to press your badly optimized checkbox on a mobile website. Therefore, it is of the utmost importance for businesses to go over their entire mobile website and make sure everything functions properly.
When searching on Google, you will often see People Also Ask modules, which contain a second level of search listings (presented in a similar format to a featured snippet). When expanding a query in PAA, you will see more information, a link to the destination site, and then an option to search Google for that query. But just like featured snippets, you will have no idea that your content is ranking in PAA modules (not from Google anyway).
Avinash Kaushik, a marketing evangelist for Google, blogs about data-driven decision making and empowering ideas for companies to make evolutionary leaps in their strategies, in an extremely interesting way. He is the co-founder of Market Motive and the Digital Marketing Evangelist for Google. It’s one of the best marketing blogs on digital marketing analytics.
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