The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company. The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.
Income potential is strong. PayScale reports the median income for an Internet marketing specialist is $46,638. Typical Internet marketing specialists may charge anywhere from $20 to $100 per hour or more, depending on the type of services provided and your skill level. Further, some earn commissions or bonuses, particularly if marketing strategies have good results.
A solid partnership with an Internet Marketing Agency like Active Web Group extends the quality of services smaller agencies can provide their clients. Consider our in-house team of Designers, SEO and PPC Specialists, Social Media Managers, and Digital Marketers an extension of your agency, and allow us to help you grow your business and your clients.
Website marketing is a container of many moving parts. A strategy that works amazingly for one company may not work for another. As a business, it is important to be open to a variety of strategies and continue to test performance. We believe it is advantageous to explore different techniques based on the “customer” needs and how the business’ products and service will help solve those needs. Creativity can be a business’s Goldilocks friend.
It’s important to note, that you don’t need to be in Google News to rank in Discover. Google is providing information based on your interests, sites you visited in the past, the topics you have selected to follow, entities you have selected to follow in the SERPs, and more. And it includes evergreen content that’s not new to the web, but might be new to you.
What you need to know (bring clarity to reality). E-commerce have an advantage over others because they have so much keyword targeting opportunity. Every product could potentially have two or three keyword phrases associated with it. If you have 2000 products, that’s 4000 to 6000 potential keyword phrases, not to mention longtail. We can have more impact on Ecommerce web sites than any other.
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or pick up the phone and call us today at 800.696.4690!
Figuring out how to choose the best wording to get a sale has been a part of marketing for as long as marketing’s existed. But digital marketing has introduced a number of new channels and contexts for marketers to figure out. CopyHackers provides research-backed advice on how to write in a way that gets conversions across the wide world of the web.
Email marketing has astounding potential for ROI because it costs almost nothing to execute. Start collecting subscribers from your existing customer base, your social media followers and other new opportunities; from there, even a simple content newsletter can help you encourage repeat traffic to your site, facilitate more engagement with your brand and keep your brand top-of-mind with your audience.
There are numerous repositories to source affiliate products and services from. However, some of the biggest are sites like Clickbank, Commission Junction, LinkShare and JVZoo. You'll need to go through an application process, for the most part, to get approved to sell certain products, services or digital information products. Once approved, be prepared to hustle.
As discussed above, researching your competition is a good place to start when creating a website that captures customers and keeps them engaged. By using the keywords that bring customers to your website you can determine what may or may not be beneficial to your marketing strategy. Also, make sure that you are optimizing all aspects of your site; add alt text to images; use at least two headers on each page or with each post, if you have a blog; and use external links. Don’t forget to keep on testing, as well. Strategies and plans need to have a fluid component. Business moves fast online, and so does the way search engines rank. When your competitors change the construction of their web presence, it will affect you. It’s important to avoid working with a reactive approach. Stay proactive and do your own research to determine the best way to stay at the top. Additionally, make sure that the rest of your company is in prime condition. As the saying goes, don’t put all your eggs in one basket. A balanced company is a successful one.
When traffic is coming to your website or blog, nearly unfettered, it gives you the opportunity to test out a variety of marketing initiatives. However, without that traffic, you're forced to spend money on costly ads before really determining the effectiveness of your offers and uncovering your cost-per acquisition (CPA), two things which are at the core of scaling out any business online.