This guide is designed for you to read cover-to-cover. Each new chapter builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.

This is why it’s so key, as a marketer or business owner, to find your own unicorns and make the most of them. There are unicorns in every corner of the online marketing world – unicorn ads, unicorn blog posts, unicorn webinars, unicorn emails. These are the campaigns with exceptional click-through rates, conversion rates, open rates, and engagement rates.
Top 40 internet marketing blogs you should start reading in 2018. When you’re starting out in the internet marketing realm, there is A LOT to learn and marketing courses can take weeks, months or even YEARS to complete and can get to be upwards of $1,000. But now, in the age of all things internet, you can save all that time and money, by simply reading a blog on the subject you’re interested in.
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