You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This chapter will teach you how to ignore the noise and focus on substantive, measurable results.
The internet is full of business potential, but it is also rife with competition. In this situation, it becomes really tough to sell your products or services. Affiliate marketing can help you effectively promote your product on the web. By helping you reach out to a large potential customer base, affiliate programs help you to connect with millions of customers across the globe.
In the 1990s, the term Digital Marketing was first coined,. With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology. Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.
When I started our Internet marketing company 20 years ago, it was just me and a dream to grow. Today, we have 48 employees, all in-house, in Clifton Park, New York. The average employee has been with us for 6.21 years, and 10 of us have been here for more than 10 years. We have 298 years of combined work experience here. Compared to our Ninja army, I can’t believe that there’s a more experienced or tighter team of SEOs in the world. If you’re shopping around for a SEO company, know that IMN wins on experience and knowledge by far.
An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products.
In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
We work with you to turn your website into the ultimate industry resource on the Web. We also market your website to those places that need to know about your site in order to help searchers find you - so that your website receives the search visibility it deserves. It takes more than just traffic to turn visitors into customers and to maximize your return on investment, that is why we offer services to maximize value from visitors at every stage of the path to conversion.
Rome wasn’t built in a day and neither will a successful marketing strategy to grow your business. Do your research, create a website that will increase your SEO rankings, test what you implemented, and use the data collected to rejuvenate your marketing strategy, use SMART RACE techniques, and work all sectors of your company collectively to maximize your success.
But this is just the first layer, of many, to creating a consistent revenue stream. Implementing a data-driven marketing plan, to create repeat business, is necessary for growth and longevity. Once complete, you must re-evaluate your data and re-engineer your plan, to attract new customers and retain your existing business. With time, you can create a recycling funnel system that will continually produce revenues. This is known as data-driven marketing.
We believe beauty shines from the inside out, and functionality is a beautiful thing. Our web design team develops websites with functionality at the core. Our websites solve users’ problems and keep them coming back. We pride ourselves on creating visually attractive websites that represent your brand and leave users with a positive lasting impression.
Doing paid, whether search, display, or social, can be really effective if done correctly. The downside? It can take a lot of time and money to monitor and improve on your campaigns. Highly competitive terms can have extremely high cost-per-click (CPC) rates, and the cost-per-action (CPA) is usually even higher. For example, terms in the insurance industry can have CPCs of $50 in a search environment.
Search engine optimization is probably the best and most effective way to generate the traffic and revenue through latest search engine techniques. It is real science to analyze the search engine algorithms and human behavior to bring your website in major search engines like Google, Bing and Yahoo. It is very effective way of optimizing your website in major search engines to generate the traffic through search engines. Therefore, the purpose of search engine optimization is to generate more leads and get found by more potential clients on major search engines. Online marketing is very good way of promoting your website to earn a lot of money these days. SEO services providers work closely to provide cheap and best packages to get top rankings on major search engines. It is very good procedure to use complicated algorithms and latest search engine technique to find out more relevant and informative and well written documents on any particular topic. Therefore, you should hire the reliable SEO services to improve the search engine ranking of your website.
Mimic the successful marketing strategies of your competitors. Your market research should tell you how many followers your competitors have on Facebook, how many people they send their email list to and how many people comment on their blog entries. This means that the demographic responds well, and these campaigns should be the first on your list for your strategy.
Marketing Pilgrim - Andy Beal covers industry news about online reputation management, SEO, SEM and "blogging for business". Following the news makers in the online marketing industry can be completely addictive. There's a lot of news and you could literally spend all day keeping track of it. Andy brings the stuff that's important while providing analysis of marketing trends.
4. Not devoting enough budget to the campaign. I've often seen business owners get lured in by low-priced SEO service providers promising them the world and delivering useless service. One time, for instance, after reviewing the previous work of a low-budget SEO firm, I discovered it had populated the client's site with various posts that were written in broken English, keyword-stuffed and delivered no real value or service. They were all about 250 words in length, which is generally not enough to be considered thorough. My first thought was, "No one would want these posted on their website."
The more methods you employ for customers to visit your account, the more exposure you get as part of you online marketing strategies. Your social media accounts should be accessible everywhere; clickable icons on your website, email signatures and addresses on all marketing materials. Join groups and (where allowed to) post special offers and promotional material.
Is your eCommerce website powered by the most popular tools in the industry? If you’re not using WordPress + WooCommerce, then the answer is “No”. According to BuiltWith, WooCommerce powers 39% of all eCommerce websites on the Internet. I already knew that WordPress has dominant market share, but I was happy to see that more and more online stores and merchants…
Performics pioneered performance marketing. And now, we’re reinventing it. Our suite of digital marketing services is built upon a foundation of intent—understanding how consumers decide—across all paid, owned and earned media touchpoints. Through fully integrated, dynamic and personalized experiences, we’re turning consumer intent into conversions.
Backlinks can make a huge difference for your website’s SEO. A backlink is when another website links to a page on your site. When you get a backlink from a site that has a higher domain authority than you do, it sends a signal to Google that your site is credible which can improve your rankings. Think of it like one of your superiors at a previous job writing a recommendation letter for you. That’s how the search engines see it. The more recommendations or backlinks you have, the more likely you are to move up in search rankings!
What’s the point of even having a website if it doesn’t look nice on every device? 61% of users are unlikely to return to a mobile site they had trouble accessing. If your site is not responsive, those potential customers will find another business. More and more people are making purchases through mobile devices so make sure that your website is mobile friendly.
Great post Morgan! Establishing a definitive brand is a huge part of proper marketing and overall client outreach. A good way for small businesses (who already have the fundamentals in place) is to ask existing customers what lasting impression they have--whether it's a small mom-and-pop shop or a more cutting-edge company. Once you have a clear vision which direction you want to move in and how you want to personify your business, the marketing strategy will be much easier to develop. Also, you have to be patient as it does take time for a brand to reach the masses. After all, Apple didn't become a success overnight :) ~Vishal
The keyword tool is able to tell us that nearly 700,000 people search for window tinting each month globally, and on a smaller scale 74,000 in the UK. With an average amount of monthly searches in mind we now need to know just how much exposure the top spots of search results could potentially get. In fact, it is rumored that the website ranked first for any given keyword will receive around forty percent of all of the search engine traffic of that specific keyword, with the rest of the first page results having an almost equal share of the remainder. The 2nd, 3rd, 4th and so on pages tend to get very little traffic, if any at all.
If you aren’t already using Google Analytics, now’s the time. This powerful analytics platform is among the best on the Internet. It comes packed with thousands of metrics and can be used to track highly specific and relevant conversion goals. Connect it to your WordPress site and get the stats that matter with the Google Analytics by MonsterInsights.
At Blue Corona, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs. The main reason you should choose us as your digital marketing service provider is that everything we do comes from the perspective of a business owner, and we treat your business like our own. What does that mean?
For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.
Thanks for your advice about making social media accounts that are worthy of the platform their on to get the best results. You mention instagram in particular, and I can see why that one would stand out since there is definitely a high bar for good instagram accounts, but I am sure that the same thing could be said of any other social media platform. A sub-par blog or a twitter account that never retweets or responds to anyone would also be an area that could be improved.
Interviewing influencers in your niche and turning those interviews into blog posts will allow you to leverage social media to get in front of new audiences. Not only will influencers typically share the interview with their own networks but, if you ask that influencer who their mentors are, you can give their mentors “shout outs” on social media platforms like Twitter, Instagram and LinkedIn to get even more social media mileage out of those blog posts, resulting in more traffic to your website.
Although most small businesses have websites, it's necessary for owners to take a step back and review the website through the eyes of a consumer. Too often people assume that website visitors have a certain level of company knowledge, or that they speak the same jargon. That's not always the case. For example, the aforementioned tech company originally wrote so vaguely about their services using insider jargon that neither target audience understood the company's mission. Once the text was rewritten with specific consumers in mind, people started coming to the owner and saying "Now that you've redone your website, I finally understand what your company is about." In order to not find yourself in that position, ask yourself:
Disney initially stated they wouldn’t exceed one million in donations, but ended up donating two million after the campaign blew up. #ShareYourEars campaign garnered 420 million social media impressions, and increased Make-A-Wish’s social media reach by 330%. The campaign is a powerful example of using an internet marketing strategy for a good cause. #ShareYourEars raised brand awareness, cultivated a connected online community, and positively affected Disney’s brand image.
Whether it’s video for software companies, 360 images on e-commerce sites or click-to-reveal infographics for consultants, interactive content is a unique (and fun) website design strategy that is guaranteed to get your prospects talking. The more people share your website, the more consumers will flock to it. From a sheer numbers perspective, this equals higher conversions and, if your website is optimized for conversions with strong calls to action and enticing gated content offers, you’ll see an incredible return — fast.
Out of all the online marketing tips we could possibly give you, remarketing is one of the most important. This tactic targets potential customers who have visited your site but maybe didn’t make a purchase. With remarketing, your ads will appear on other sites that those potential customers visit making it so your brand name is in front of their eyes even though they’re not on your website. Thus reminding them of your products and services over and over again, which encourages them to return to your site and make the purchase they didn’t make earlier
Great article and I don’t think there’s too much that you have covered in this informative article about optimizing your site with proper SEO and numerous other ways to popularize your site and increase long term traffic. I myself have used many of the ways including PPC and Blogs but wasn’t really aware of how much I haven’t done to increase my web traffic. One thing I would add is that if you don’t have the knowledge to SEO properly, it is well worth the investment to pay someone who does. Again, great article and helpful advice.
While the previous sentence makes sense to just about everyone reading it, we also know that in practice, content promotion is more often an afterthought than a key part of content planning. It shouldn’t be a special case to improve organic search visibility, social engagement, industry media pickups and influencer shares of your content for all the (relevant) world to see, but the standard when it comes to B2B content marketing.