Your brand is a visual representation of what your business stands for and how your product or service is perceived by your client. Our team of professional designers and marketers will collaborate with you and develop a branding strategy that will give your brand personality and a voice. Our website developers and designers have the capability of producing any custom layout or application needed to give your site the feel and functionality needed to engage your audience and make your vision a reality. Our creative team will collaborate to ensure consistency of your branding when designing logos, websites, graphic emails and any other type of print media.
A pop-up on your website allows you to collect information such as email addresses, from people who visit your site. You can also use a popup to offer a coupon code or discount to first time customers to further entice them to continue to your site or buy your product or service. Combine them for the ultimate popup: A coupon in exchange for an email address. Popups are so helpful because once you create them, they do all the work for you.
About - Social Samosa is the only online publication reporting trends, insights and breaking stories on social media marketing. It is an Indian Social Media blog covering social media news, insights, how-tos, case studies, app reviews, interviews, jobs & events. Facebook & Twitter tips. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.

San Diego Web Design & Development - Most of the time, your company website is the first thing that makes an impression on a potential customer or client. If your site is not well organized or does not represent the type of company you have, then that first impression may not be a good impression. SEO Inc. can help with SEO web design and development services. We are a website optimization company that delivers results
About Blog This blog out of Nottingham is a mix of posts about industry news & observations, training programs offered by Susan Hallam and aggregated Tweets. Making all of one’s tweets for the day into a blog post is automatic and therefore easy for the blogger to create an entry, but the real question is whether it offers useful info to blog readers? In this case I think sometimes yes and sometimes no.

SEOBook - Aaron Wall charges a minimum of $20k/month for his search engine optimization consulting services. A lot different than HubSpot's $3,000/year fee. I don't know... maybe he knows a little more than we teach our clients. He did "write the book" on SEO. But, I can't imagine paying that much to anyone just for access to their brain. Especially, when his blog is free. You should read it. If you extrapolated the hours he puts into it, you're probably getting $100k worth of free advice every month.

But I'm not talking about any kind of link building. I'm talking about organic link building by getting out there and creating insatiable "anchor content" on your website, then linking to that content with equally-great content that's created on authority sites like Medium, Quora, LinkedIn and other publishing platforms. It's not easy by any measure. Google is far more wary of newcomers these days than it once used to be.
Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.

AMP, which stands for accelerated mobile project, is an initiative by Google that aims to drive faster mobile page loading to ensure that users are able to view the content they’re searching for as fast as possible. AMP-optimized sites feature a lightning symbol next to their URL in a Google search (an indication to readers that the content will load quickly), and while Google hasn’t confirmed that AMP optimization is incorporated into its SEO algorithm, when you consider that a significant percentage of the websites that make it to the first page of results are AMP-enabled, you have to wonder about the strong correlation. Luckily, for even the least web-savvy marketers, there are plenty of easy to use plug-ins that will enable Google AMP support for your website.

About - Social Samosa is the only online publication reporting trends, insights and breaking stories on social media marketing. It is an Indian Social Media blog covering social media news, insights, how-tos, case studies, app reviews, interviews, jobs & events. Facebook & Twitter tips. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.


Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.
Preroll ads are a form of paid content on YouTube wherein you pay YouTube to roll 15- to 20-second ads ahead of videos that have the same audience as the advertiser. While some companies try to squeeze as much messaging as they can into that short slot, Geico has taken the opportunity to make fun of itself for taking up your time in the first place. In this way, its YouTube preroll commercials are actually entertaining. Check out one of them below.
Email marketing - Email marketing in comparison to other forms of digital marketing is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived by recipients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email. In terms of language, the style is the main factor in determining how captivating the email is. Using casual tone invokes a warmer and gentle and inviting feel to the email in comparison to a formal style. For combinations; it's suggested that to maximize effectiveness; using no graphics/visual alongside casual language. In contrast using no visual appeal and a formal language style is seen as the least effective method.[48]
Using alt text is a simple way to increase your SEO ranking. Images do not get ranked, text does. Incorporate short, descriptive language and keywords into your alt text. If you are selling hand-woven baskets, then you should add this tag to your images. This will not only help your site ranking, but will also help when people are searching for images, as the alt text is what is picked up in searches, not the actual image itself.
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[46]
Affiliate marketing is the art of marketing products, services or information for others. It doesn't require that you ever house or warehouse a single thing. But it does require that you have an audience to market those things to online. Without that audience, whether it's through search engines like Google or social media channels like Facebook, you'll find a difficult time with affiliate marketing.
I'm sure you're thinking, "Well that's all fine and good, Morgan, but I don't know how you go about building a brand." That's fine. There are people who make careers out of building brands you could contact, market research surveys you could pass out, and focus groups you could run, but, realistically, small businesses don't usually have the financial resources to invest in these strategies. This doesn't mean you can't have a brand though; you'll just have to run a lightweight brand building exercise which goes something like this:
Avinash Kaushik, a marketing evangelist for Google, blogs about data-driven decision making and empowering ideas for companies to make evolutionary leaps in their strategies, in an extremely interesting way. He is the co-founder of Market Motive and the Digital Marketing Evangelist for Google. It’s one of the best marketing blogs on digital marketing analytics.
×