Thanks for your advice about making social media accounts that are worthy of the platform their on to get the best results. You mention instagram in particular, and I can see why that one would stand out since there is definitely a high bar for good instagram accounts, but I am sure that the same thing could be said of any other social media platform. A sub-par blog or a twitter account that never retweets or responds to anyone would also be an area that could be improved.

A solid partnership with an Internet Marketing Agency like Active Web Group extends the quality of services smaller agencies can provide their clients. Consider our in-house team of Designers, SEO and PPC Specialists, Social Media Managers, and Digital Marketers an extension of your agency, and allow us to help you grow your business and your clients.


That is definitely the million dollar question! When I freelanced, I always use to say to my clients to not commit to doing too much early on. There is nothing more demoralising than saying to yourself you'll post to Facebook twice a day, send two email campaigns a week and manage a PPC account, but in reality you just don't have time. You end up doing nothing particularly well.
For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.
The approach requirements of other social media platforms vary wildly. Twitter is a constant crash of information that requires posting up to 15 times a day to get yourself heard, Instagram revolves entirely around images (not a good idea if you can’t take the extra time to photograph everything you do) and Linkedin deals with the more professional trades.
It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.[27]
Derek Halpern saves you the hassle of going through social media marketing literature by providing the how-to’s related to product profitability and persuasion. There are insightful tips on how to share valuable content to build your network and client trust.  Turn that traffic into subscribers, and encourage people to purchase your products by following this blog.
Your brand is a visual representation of what your business stands for and how your product or service is perceived by your client. Our team of professional designers and marketers will collaborate with you and develop a branding strategy that will give your brand personality and a voice. Our website developers and designers have the capability of producing any custom layout or application needed to give your site the feel and functionality needed to engage your audience and make your vision a reality. Our creative team will collaborate to ensure consistency of your branding when designing logos, websites, graphic emails and any other type of print media.
While SEO is the technical side filled with keywords, links and page content, Internet Marketing is the more human aspect of the two platforms. In fact, Internet Marketing plays a huge role in a company’s success since it focuses primarily on interaction with people through article marketing, video marketing and social media. In fact, never before has social media played such a significant role in a company’s success as it does now. Through websites, such as Facebook and Google +, a company can freely extend its reach and market its product in a matter of seconds.

For example, I’ve seen articles from various SEOs I know in my Discover feed, I’ve clicked through to those articles, but they unfortunately have no idea that happened. In Google Analytics, visits from Discover can show up as direct traffic, or they can be attributed to your first visit to the site (which could be organic search). So GA doesn’t really help here.


When you think about the marketing process it is quite easy to recognize that it does not only relates to the provider, it also relates directly to the customer. Marketing holds all of the tools and strategies used to entice a customer into buying or trying a product. If the marketing is successful then your company will gain value through the consumers purchase. An example of this is something as simple as cold calling. Cold calling is a very old marketing technique that simply requires you to dial a phone number and try to sell your product or a service to the person that answers the phone. Once you are live on the phone you use your sales pitch to try and sell the product. This is marketing. Advertising on billboards, magazines, television; all of these are part of the marketing process.
Our team is made up of industry-recognized thought leaders, social media masters, corporate communications experts, vertical marketing specialists, and internet marketing strategists. Members of the TheeTeam host SEO MeetUp groups and actively participate in Triangle area marketing organizations. TheeDigital is an active sponsor of the AMA Triangle Chapter.
No longer do you need a publishing company or thousands of dollars to get distribution for a book. Amazon, for instance, will let you upload a digital book for free, with a 33 percent take on every sale. The goal is not to make a profit from direct book sales but to use it as a lead generation tool, encouraging readers to opt into your website for further information.
In this new world of digital transparency brands have to be very thoughtful in how they engage with current and potential customers. Consumers have an endless amount of data at their fingertips especially through social media channels, rating and review sites, blogs, and more. Unless brands actively engage in these conversations they lose the opportunity for helping guide their brand message and addressing customer concerns.
180fusion’s team of PPC, SEO, and social media experts have been specially trained and certified by today’s leading digital marketing authorities to provide the best digital marketing services in the industry. As a certified Google Partner, we’re granted access to Google support resources which allow for up-to-date solutions for SMB and enterprise clients. This means that your business will not only receive nationally-recognized SEO and PPC services but will be a part of the evolution of the digital marketing landscape.
Double the exposure - Google Plus Local pages give a potential for two results on page one of Google. Let that one sink in for a moment; two results for the searcher to click on that puts you leagues ahead of the competition. Imagine being at number one in both Places and the organic results and the increase in both exposure and click-through rate that can generate.
Marketing has changed more in the past 10 years than it had in the previous 100—launching us out of the age of TV spots and print ads and into the age of websites, online video, social media, and Google. Consumers today are connected to the web 24/7—U.S. adults now spend upwards of 6 hours per day consuming digital media, and that doesn’t count those whose jobs are internet-dependent.
Consumers today are driven by the experience. This shift from selling products to selling an experience requires a connection with customers on a deeper level, at every digital touch point. TheeDigital’s internet marketing professionals work to enhance the customer experience, grow your online presence, generate high-quality leads, and solve your business-level challenges through innovative, creative, and tactful internet marketing.
The better you learn and understand SEO and the more strides you take to learn this seemingly confusing and complex discipline, the more likely you'll be to appear organically in search results. And let's face it, organic search is important to marketing online. Considering that most people don't have massive advertising budgets and don't know the first thing about lead magnets, squeeze pages and sales funnels, appearing visible is critical towards long-term success.
Our skilled team of social marketers will create, manage, and deliver top-performing social media campaigns for your business. As a digital marketing agency, we position our clients to become influencers through social media marketing. Our campaigns deliver engaging content, increase followers, and drive word of mouth. This approach easily translates into more leads and sales for our clients.
180fusion’s team of PPC, SEO, and social media experts have been specially trained and certified by today’s leading digital marketing authorities to provide the best digital marketing services in the industry. As a certified Google Partner, we’re granted access to Google support resources which allow for up-to-date solutions for SMB and enterprise clients. This means that your business will not only receive nationally-recognized SEO and PPC services but will be a part of the evolution of the digital marketing landscape.
Instead, you'll need to take stances on issues or solve your clients' unique problems, giving them a reason to keep coming back to your site. If you can do this, great, but don't just write content for the sake of it. If you're a small ice cream shop for example, it's going to be difficult to write content that's on-brand and relevant to your audience. In this case, focus on other marketing strategies.
I’ve yet to meet a business that didn’t have some kind of questionnaire or cheat sheet or assessment they made new customers fill out to help them get started. Usually, it’s a one-off sheet printed or emailed to the customer. Why not turn that thing into an online tool that people can fill out before they ever contact you? Make it helpful — have it spit out a nifty personalized report after they answer the questions. Be sure to get their contact information in the process — like any good marketer should do.
You are probably well aware of search engines and how they are used by almost everybody to find information, a product or a service of any type. What you might not understand is how certain websites are ranked at the top of the results and just how much this can benefit a business. Fortunately for businesses, Google has a Keyword Tool that allows you too see how many people both globally and locally search for your particular service or product on average each month. As an example we are going to look at “Window Tinting” in the eyes of a window tints supplier.
Building marketing strategies for small businesses is one of my favorite things. In my first marketing role, I worked in the marketing department for a small company before moving on to Distilled, where I've been lucky enough to continue working with small businesses that have enormous potential. Despite the various industries, locales, and personalities, one of the prevailing similarities between them is that small businesses often don't position their company or use the web as effectively as they could. While this is partially due to the time and resource crunch small business owners feel, it's also because, beyond building a website, they don't know where to begin. 

About Blog Whether your objective is to create awareness, increase leads or build the strength of your brand we will work with you to form a plan that gives you a competitive digital edge. From SEO search marketing and Google AdWords, to Pay Per Click (PPC) and social media management, we may have plenty of tricks up our sleeve. The Digital Freak blog is designed to help you stay up to date on the latest in online marketing so you can understand our ever-evolving campaigns for you.
About Blog The Wax Marketing blog provides tips, techniques and commentary on the evolving landscape of integrated marketing communications for small to medium-size businesses, plus overall advice for the new entrepreneur as well. The blog is entering its 10th year and is the work of integrated marketing communications expert Bonnie Harris, whose mission is to demystify marketing for the growing business. 

In a number of recent articles, where I've interviewed some of social media's rising stars such as Jason Stone from Millionaire Mentor, Sean Perelstein, who built StingHD into a global brand and Nathan Chan from Foundr Magazine, amongst several others, it's quite clear that multi-million-dollar businesses can be built on the backs of wildly-popular social media channels and platforms.
Today, with nearly half the world's population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool emerges that revolutionizes our lives, further deepening and embedding our dependence on the world wide web.
Loved loved this post! I love when Moz post small business focused articles. I loved number one and the break down of developing a brand. These questions can easily be applied to any company who is needing a place to start. I believe it could work for both online and offline marketing and by understanding your brand you can have a overarching strategy that will be effective. 
Does your company have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.

The more methods you employ for customers to visit your account, the more exposure you get as part of you online marketing strategies. Your social media accounts should be accessible everywhere; clickable icons on your website, email signatures and addresses on all marketing materials. Join groups and (where allowed to) post special offers and promotional material.

Common Craft - If you're trying to figure out how to use video to communicate to your market, you should probably hire Lee & Sachi LeFever to help you. If you can't afford them, you should learn by reading from their blog. If you're not using a feedreader to read blogs yet, you have to watch probably the most viral how to video ever made. Lee and Sachi are poster children for how to leverage unintended viral marketing to start and build a very good lifestyle business.
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