A good amount of marketing on the internet can be done for free, but sometimes it's worth spending some money on effective and professional looking options. For example, although you can get free web hosting, it's not recommended. Ideally, you should pay for web hosting to make sure that your website doesn't experience downtime, as well as a professional domain name. Fortunately, you can buy both for less than $100 a year.
Networking has never been easier, yet somehow confusing. In our constantly connected world. Your next customer could be only a mouse-click away. Many social media communities can be used to network with other business and consumers, but how to pick he right social media marketing options? That’s the confusing part. Whether you want business Facebook page or a Twitter advertising campaign or just learn more, SEO Buzz is the perfect solution for all your social media marketing business needs. Read more about our social media marketing for businesses.
UTM tracking is getting killed off via the recent change announced for GSC (more on that soon). So local listings will also be harder to track via GSC now. This has been a hot topic recently, since urls with utm parameters have seen some strange reporting in GSC over the past several weeks. Impressions dropped off a cliff, while clicks remained stable. For example, notice the drop in impressions below:
Competition is good for business. It forces you to be on your game and be more creative. But you don‘t have to do it blindly. Knowing what keywords are used to drive traffic to your competitors site can be invaluable marketing information for your business. Websites such as www.seositetools.com can be a great tool to use in your data-driven marketing strategy.
If you want people to find your business when they search online, you need to make sure your website shows up on search engines. SEO is the process of making your website more “friendly” for search engines like Google, Bing or Yahoo, which helps them categorize your site and display it in relevant search results. Optimizing your site can improve its organic search result ranking, making your business easier to find when potential customers search for products and services related to your business. For more information, see What is search engine optimization and why should I care?
We know what SEO stands for, but what does it really mean in the marketing world? When building, or updating, the website for your business, using SEO and keywords is critical to being discovered organically online. You can certainly pay for placement, but this is an expensive option and must be on-going to maintain good ranking. It also does not guarantee top placement. Organic leads are what you want to strive for, as these people found you through a search engine or other free avenue.
You’ve likely noticed when you search for a business on Google, you’re often presented with a well-structured listing that includes hours, contact information, and Google Maps directions. If your business isn’t yet listed, or you simply want to edit the information that is already out there, Google My Business will guide you through the process. You can also use this service to update your hours if you plan to close for a particular holiday or you move to a new location.
We help clients increase their organic search traffic by using the latest best practices and most ethical and fully-integrated search engine optimization (SEO) techniques. Since 1999, we've partnered with many brands and executed campaigns for over 1,000 websites, helping them dominate in even highly competitive industries, via capturing placements that maximize impressions and traffic.
Digital marketing activity is still growing across the world according to the headline global marketing index. A study published in September 2018, found that global outlays on digital marketing tactics are approaching $100 billion. Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining (World Economics, 2015). Digital media helps brands reach consumers to engage with their product or service in a personalised way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement (Whiteside, 2016). Why these practices are ineffective and some ways around making these aspects effective are discussed surrounding the following points.
An incredible thorough blog with a focus on data and metrics, with detailed posts about analytics and marketing and examples to back up any conclusions. With the frequent emerging SEO techniques, this is a great blog to check out because it publishes almost weekly. It offers detailed coverage from all angles on content marketing, SEO and analytics. It’s one of the best internet marketing blogs.